Marketing planning for the pharmaceutical industry
Auteur :
Lidstone, John / MacLennan, Janice
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566081125
Date de publication :
19 avr. 1999
Dimensions :
29,7 x 21,0 cm
Poids :
470 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool.