Customer loyalty programmes and clubs
Auteur :
Butscher, Stephan A.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566084515
Date de publication :
12 mars 2002
Dimensions :
24,6 x 17,4 cm
Poids :
570 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
For any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher's step-by-step guide explains how the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits.