Competitive intelligence: gathering, analysing and putting it to work
Auteur :
Murphy, Christopher
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566085376
Date de publication :
28 sept. 2005
Dimensions :
24,6 x 17,4 cm
Poids :
720 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author’s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data.