How to measure and manage your corporate reputation
Auteur :
Hannington, Terry
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566085529
Date de publication :
28 janv. 2004
Dimensions :
24,6 x 17,4 cm
Poids :
356 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Terry Hannington provides a "blueprint" for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place.