Developing and managing a successful payment cards business
Auteur :
Slawsky, Jeff / Zafar, Samee
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566086489
Date de publication :
28 oct. 2005
Dimensions :
24,6 x 17,4 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques.