Media relations measurement: determining the value of pr to your company's success
Auteur :
Leinemann, Ralf / Baikaltseva, Elena
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566086502
Date de publication :
28 nov. 2004
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout.