How to manage a successful press conference
Auteur :
Leinemann, Ralf
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566087271
Date de publication :
28 sept. 2006
Dimensions :
24,6 x 17,4 cm
Poids :
1000 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the whole range of activities necessary for success, from the basics through to advanced issues such as managing press expectations across borders and cultures.