Commoditization and the strategic response
Auteur :
Holmes, Andrew
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566087431
Date de publication :
19 févr. 2008
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Explores why commoditization represents a danger to different corporations and white collar workers. This book outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. It also explores the implications for skills, attitudes and behaviours in the workplace.