Handbook of customer satisfaction and loyalty measurement, the
Auteur :
Hill, Nigel / Alexander, Jim
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566087448
Date de publication :
28 sept. 2006
Dimensions :
24,6 x 17,4 cm
Poids :
748 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The third edition of the book offers a thorough guide to collecting and reporting accurate measures of customer satisfaction as well as useful advice on how to use the measures to drive performance improvement.