Strategic alliance handbook, the: a practitioners guide to business-to-business collaborations
Auteur :
Nevin, Mike
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566087790
Date de publication :
20 oct. 2014
Dimensions :
24,6 x 17,4 cm
Poids :
870 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Strategic alliances are complex business models to get right, and with less than 11% of alliances delivering the anticipated results this advice on developing the skills of alliancing and the long-term capability of the business will be welcomed.