Communicating strategy
Auteur :
Jones, Phil
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566088100
Date de publication :
19 févr. 2008
Dimensions :
24,6 x 17,4 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offers a framework for building a communication plan and information, techniques, tools, tips and exercises that can be applied to explain and deliver a coherent message. This book explores the reasons why an organization's structure, processes and culture may stifle a story and the steps that can be taken to align each of these to the strategy.