Price management in financial services: smart strategies for growth
Auteur :
Wuebker, Georg / Baumgarten, Jens / Koderisch, Martin
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566088216
Date de publication :
28 oct. 2008
Dimensions :
24,6 x 17,4 cm
Poids :
612 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Shows how to incorporate the modern techniques of value based pricing in both product design and pricing. This book provides an overview of basic pricing techniques and an introduction to strategic pricing issues such as market segmentation, product bundling, multi-channel pricing and non linear pricing.