Memorable customer experiences: a research anthology
Auteur :
Vanhamme, Joëlle
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566088681
Date de publication :
28 sept. 2009
Dimensions :
24,6 x 17,4 cm
Poids :
832 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Experiential marketing changes everything!" claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology investigates different angles of experiential marketing, providing a comprehensive collection of cutting-edge theories and research delivered by companies and experienced by customers.