Employer brand, the: keeping faith with the deal
Auteur :
Rosethorn, Helen
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566088995
Date de publication :
2 juil. 2009
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. This book explores some of the shortcomings of employer branding initiatives. It offers different techniques that organisations need to embrace in order to make the most of their employer brand.