Psychology of marketing, the: cross-cultural perspectives
Auteur :
Raab, Gerhard / Goddard, G. Jason / Unger, Alexander
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566089039
Date de publication :
28 oct. 2010
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A guide to both the theory and application of psychology to marketing. Drawing on consumer, management, industrial, organizational, and market psychology, it offers an in-depth treatment of theory that embraces: cognition theories; personality, perception and memory; motivation and emotion; and, power, control, and exchange.