Principles of islamic marketing, the
Auteur :
Alserhan, Baker Ahmad
Éditeur :
Alserhan, Baker Ahmad
ISBN :
9780566089220
Date de publication :
20 juil. 2011
Dimensions :
24,4 x 17,2 x 2,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Covering the aspects and values of Islamic business thought, this title provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It identifies the features of the Islamic structure of International Marketing practices and ethics.