Innovation and marketing in the video game industry: avoiding the performance trap
Auteur :
Wesley, David / Barczak, Gloria
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566091674
Date de publication :
28 juin 2010
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers.