Advertising in developing and emerging countries: the economic, political and social context
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566091742
Date de publication :
18 août 2011
Dimensions :
24,6 x 17,4 cm
Poids :
907 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A study that offers an analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies.