Corporate reputation: managing opportunities and threats
Auteur :
Burke, Ronald J. / Martin, Graeme
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566092053
Date de publication :
28 avr. 2011
Dimensions :
24,6 x 17,4 cm
Poids :
748 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Covers such topics as: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats.