Healthcare relationship marketing: strategy, design and measurement
Auteur :
Haimowitz, Ira J.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780566092176
Date de publication :
28 mars 2011
Dimensions :
24,6 x 17,4 cm
Poids :
703 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offers a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. This book is suitable for readers working in pharmaceutical marketing or sales and who may not have exposure to the particular disciplines of relationship marketing and direct response measurement and optimization.