Blockbusters: why big hits – and big risks – are the future of the entertainment business
Auteur :
Elberse, Anita
Éditeur :
Faber & Faber
ISBN :
9780571309221
Date de publication :
16 janv. 2014
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
346 g
Format :
Trade paperback (UK)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.