Marketing research: student text
Auteur :
Parasuraman, A.
Éditeur :
Parasuraman, A.Grewal, Dhruv,Krishnan, R.,
ISBN :
9780618660636
Date de publication :
2 mars 2006
Dimensions :
26,1 x 20,8 x 2,7 cm
Poids :
1344 g
Langue :
Anglais
Pays d'origine :
USA
Provides a presentation of marketing research, and includes examples from the global, technology, service, and small business areas. This book features an open layout, making an often difficult and overwhelming subject easy for students.