Strategies and styles: the role of the centre in managing diversified corporations
Auteur :
Goold, Michael / Campbell, Andrew
Éditeur :
John Wiley and Sons Ltd
ISBN :
9780631168461
Date de publication :
30 mars 1989
Dimensions :
22,9 x 15,5 x 2,0 cm
Poids :
595 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Based on a study of 16 leading multinationals, the book investigates the relationship between corporate, divisional and business units, and aims to show how the centre can choose a style that increases the profitability of the business.