Online copywriter's handbook, the
Auteur :
Bly, Robert
Éditeur :
NTC Publishing Group,U.S.
ISBN :
9780658020995
Date de publication :
16 mars 2003
Dimensions :
22,6 x 15,0 x 2,0 cm
Poids :
553 g
Langue :
Anglais
Pays d'origine :
USA
Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.