One click: jeff bezos and the rise of amazon.com
Auteur :
Brandt, Richard L.
Éditeur :
Penguin Books Ltd
ISBN :
9780670920679
Date de publication :
2 août 2012
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
159 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a happy-go-lucky mogul and a notorious micromanager. This title explores what makes Bezos Bezos.