Curve, the: turning followers into superfans
Auteur :
Lovell, Nicholas
Éditeur :
Penguin Books Ltd
ISBN :
9780670923212
Date de publication :
1 mai 2014
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
247 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Whatever business or creative field you are in, this book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, it helps you build relationships with your audience and your fans, who'll want more of what they love.