Why smart people do dumb things: lessons from the new science of behavioral economics
Auteur :
Feinberg, Mortimer
Éditeur :
Simon & Schuster
ISBN :
9780671892586
Date de publication :
26 avr. 1995
Dimensions :
21,6 x 14,0 x 2,8 cm
Poids :
305 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Looks at famous business blunders, including the new Coke and Ed Rollins' election claims, suggests common causes for such mistakes, and suggests ways to avoid them.