Birth of a salesman: the transformation of selling in america
Auteur :
Friedman, Walter A.
Éditeur :
Harvard University Press
ISBN :
9780674018334
Date de publication :
30 nov. 2005
Dimensions :
21,0 x 14,0 x 2,4 cm
Langue :
Anglais
Pays d'origine :
USA
Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-19th century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives.