Understanding korean webtoon culture: transmedia storytelling, digital platforms, and genres
Auteur :
Jin, Dal Yong
Éditeur :
Harvard University Press
ISBN :
9780674291324
Date de publication :
15 nov. 2022
Dimensions :
22,9 x 15,2 x 1,4 cm
Poids :
408 g
Langue :
Anglais
Pays d'origine :
USA
The rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other platforms, such as films, television, and games. Understanding Korean Webtoon Culture demonstrates the dynamics between structural forces and textual engagement in global media.