Accounting for tastes
Auteur :
Becker, Gary S.
Éditeur :
Harvard University Press
ISBN :
9780674543577
Date de publication :
30 mars 1998
Dimensions :
22,7 x 15,1 cm
Poids :
349 g
Langue :
Anglais
Pays d'origine :
USA
Becker argues that past experiences and social influences form two basic capital stocks, personal and social, and applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits.