Mobilizing invisible assets
Auteur :
Itami, Hiroyuki
Éditeur :
Harvard University Press
ISBN :
9780674577718
Date de publication :
1 oct. 1991
Dimensions :
23,5 x 15,6 cm
Poids :
322 g
Langue :
Anglais
Pays d'origine :
USA
Suggests that successful corporate strategies depend upon the marshalling of a firm's "invisible assets" - such as technical know-how and visibility of a brand name - as well as its tangible assets, such as people, goods and money. Itami emphasizes the ways strategy must fit the firm's environment.