Video economics
Auteur :
Owen, Bruce M. / Wildman, Steven
Éditeur :
Harvard University Press
ISBN :
9780674937161
Date de publication :
1 avr. 1992
Dimensions :
23,5 x 15,6 cm
Poids :
726 g
Langue :
Anglais
Pays d'origine :
USA
Video Economics is a rigorous yet accessible analysis of the economics and business strategies of the television industry. Owen and Wildman identify the complex chain of program producers, distributors, and retailers whose objectives are to obtain viewers in order to sell them to advertisers, to charge them an admission fee, or both.