Logic of expressive choice, a
Auteur :
Schuessler, Alexander A.
Éditeur :
Princeton University Press
ISBN :
9780691006628
Date de publication :
29 oct. 2000
Dimensions :
23,5 x 15,2 cm
Poids :
312 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Offering a comparative history of marketing and campaigning, this book generates a "jukebox model" of participation and shows that expressive choice has become a target for those eliciting mass participation and public support.