Economics of e-commerce, the: a strategic guide to understanding and designing the online marketplace
Auteur :
Vulkan, Nir
Éditeur :
Princeton University Press
ISBN :
9780691089065
Date de publication :
30 mars 2003
Dimensions :
23,5 x 15,2 cm
Poids :
510 g
Format :
B315
Langue :
Anglais
Pays d'origine :
USA
Offers professionals, investors, and MBA students the tools they need to evaluate the range of actual and potential e-commerce businesses at the microeconomic level. This title demonstrates how these tools can be used to assess a variety of applications. It is suitable for those seeking e-commerce solutions or planning to work in the field.