Building a global bank: the transformation of banco santander
Auteur :
Guillén, Mauro F. / Tschoegl, Adrian
Éditeur :
Princeton University Press
ISBN :
9780691131252
Date de publication :
21 juil. 2008
Dimensions :
23,5 x 15,2 cm
Poids :
539 g
Format :
B315
Langue :
Anglais
Pays d'origine :
USA
In 2004, Spain's Banco Santander purchased Britain's Abbey National Bank in a deal valued at fifteen billion dollars - an acquisition that made Santander one of the ten largest financial institutions in the world. This work reveals how strategic decisions made by the family drove Santander's unprecedented rise to global prominence.