Message matters, the: the economy and presidential campaigns
Auteur :
Vavreck, Lynn
Éditeur :
Princeton University Press
ISBN :
9780691139630
Date de publication :
26 juil. 2009
Dimensions :
23,5 x 15,6 cm
Poids :
340 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.