How behavior spreads: the science of complex contagions
Auteur :
Centola, Damon
Éditeur :
Princeton University Press
ISBN :
9780691202426
Date de publication :
24 mars 2020
Dimensions :
23,5 x 15,6 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovat