Japanese advertising agency, a: an anthropology of media and markets
Auteur :
Moeran, Brian
Éditeur :
Taylor & Francis Ltd
ISBN :
9780700703319
Date de publication :
4 juil. 1996
Dimensions :
23,4 x 15,6 cm
Poids :
780 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads.