Japanese consumer behaviour: from worker bees to wary shoppers
Auteur :
McCreery, John
Éditeur :
Taylor & Francis Ltd
ISBN :
9780700713585
Date de publication :
6 avr. 2000
Dimensions :
23,4 x 15,6 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.