Customer relationship management and customer service
Éditeur :
Juta & Company Ltd
ISBN :
9780702161247
Date de publication :
11 mai 2007
Dimensions :
26,0 x 18,0 cm
Langue :
Anglais
Pays d'origine :
Afrique du Sud
Customer relations management (CRM) is about maintaining long-term customer relationships. This book looks at creating and managing customer relationships and how relationship marketing, applied throughout any organization, can create fresh value to build the organization for the long term.