Commitment-led marketing: the key to brand profits is in the customer's mind
Auteur :
Hofmeyr, Jan / Hofmeyr, JanRice, Butch,
Éditeur :
Juta & Company Ltd
ISBN :
9780702162152
Date de publication :
24 janv. 2003
Dimensions :
18,0 x 26,0 x 1,7 cm
Poids :
446 g
Langue :
Anglais
Pays d'origine :
Afrique du Sud
What would happen if you could identify not just those customers who are loyal to your brand, but those who are truly committed to your product or service? This book helps you to do just that by 'The Conversion Model' - a technique that analyzes the degree of a person's psychological commitment to anything and everything.