Consumer behaviour
Auteur :
Cant, Michael / Cant, MichaelBrink, Annekie,Brijball, Sanjana,
Éditeur :
Juta & Company Ltd
ISBN :
9780702171253
Date de publication :
17 janv. 2006
Dimensions :
15,5 x 23,0 cm
Poids :
552 g
Langue :
Anglais
Pays d'origine :
Afrique du Sud
Consumer behavior has critical implications for areas such as marketing, public policy and ethics - issues that affect business decisions - but it also helps us to understand ourselves: why we buy certain items, why we use them in certain ways, and how we dispose of them. This book discusses Consumer behavior.