Strategy: sustaining competitive advantage in a globalised context
Auteur :
Goldman, Geoff / Goldman, GeoffNieuwenhuizen, Cecile,
Éditeur :
Juta & Company Ltd
ISBN :
9780702171956
Date de publication :
3 avr. 2006
Dimensions :
24,5 x 16,8 x 1,2 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
Afrique du Sud
Introduces learners to the fundamental concepts of strategic management of a small business, in the context of globalisation. This book provides learners with the tools to analyse, formulate and implement strategies that will enhance the performance of a small business.