Services marketing: a contemporary approach
Éditeur :
Juta & Company Ltd
ISBN :
9780702177439
Date de publication :
29 juin 2009
Dimensions :
18,0 x 26,0 x 2,0 cm
Poids :
566 g
Langue :
Anglais
Pays d'origine :
Afrique du Sud
Deals with the difficulties of services marketing and focuses on the contemporary debates, research and managerial demands in this business domain. This text covers issues of importance to service marketers, including: service quality; customer expectations & perceptions; creating value for the customer; and, service recovery strategies.