Essentials of marketing
Auteur :
Cant, Michael
Éditeur :
Juta & Company Ltd
ISBN :
9780702177699
Date de publication :
30 juin 2009
Dimensions :
24,5 x 16,8 x 1,0 cm
Poids :
352 g
Langue :
Anglais
Pays d'origine :
Afrique du Sud
Marketing is a philosophy, an attitude, a perspective, and a management orientation that stresses customer satisfaction. This book introduces the fundamentals upon which effective marketing strategies are based. It contains a chapter on marketing planning, implantation and control. It is suitable for the marketing practitioners.