Real money, new frontiers: case studies of financial innovation in africa
Éditeur :
Juta & Company Ltd
ISBN :
9780702177712
Date de publication :
31 janv. 2010
Dimensions :
24,5 x 16,8 cm
Poids :
356 g
Langue :
Anglais
Pays d'origine :
Afrique du Sud
A collection of case studies of innovation in Africa's financial markets, presenting testimony from across the continent of how profit-seeking organisations are experimenting with new products and models of distribution in their quest for new markets at the bottom of the financial pyramid.