Art of persuasive communication, the: a process
Auteur :
de Wet, Johann
Éditeur :
de Wet, Johann
ISBN :
9780702177774
Date de publication :
1 déc. 2009
Dimensions :
24,5 x 16,8 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
Afrique du Sud
Situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state. This work considers the practical dimensions of persuasion - from its broad starting points in an interpersonal setting to its manifestation as mass persuasion or propaganda in the wider political sphere.