Introduction to consumer behaviour
Éditeur :
Juta & Company Ltd
ISBN :
9780702177941
Date de publication :
1 nov. 2010
Dimensions :
18,0 x 26,0 cm
Poids :
362 g
Langue :
Anglais
Pays d'origine :
Afrique du Sud
Consumers and their behaviour is an important dynamic for any business to understand if it wishes to succeed. While providing the student with a theoretical grounding in consumer behaviour, this book moves into southern African marketing and business scenarios, and focuses on current and future issues, both nationally and internationally.