Marketing for managers: a practical approach
Auteur :
Pitt, Leyland / Pitt, LeylandBoshoff, Christo,
Éditeur :
Juta & Company Ltd
ISBN :
9780702178054
Date de publication :
18 oct. 2010
Dimensions :
17,0 x 24,5 cm
Poids :
482 g
Langue :
Anglais
Pays d'origine :
Afrique du Sud
Introduces readers to the fundamental issues underlying marketing concepts and strategies. This title debunks the notion that marketing is an overly complicated discipline shrouded in mystery; offers readers strategic insights into marketing; shows that marketing is not as simple as merely giving customers what they want.