Introduction to marketing
Éditeur :
Juta & Company Ltd
ISBN :
9780702178108
Date de publication :
17 mars 2011
Dimensions :
18,0 x 26,0 x 1,7 cm
Poids :
586 g
Langue :
Anglais
Pays d'origine :
Afrique du Sud
What is marketing? How is value created in the marketing process? How can I develop a marketing plan? How do I conduct market research? And is the Internet the best way to help me to market my product or service, or is it a complementary distribution channel? This title answers these questions and more.